The# 6 Billion Naira broadcast rights signed with StarTime was the best negotiated partnership that came after over six years of the league not shown on Television
The Head of Nigeria Premier Football League, Gbenga Elegbeleye stated this in response to a publication that suggested that NPFL snubbed an offer of 11 million dollars proposed by another firm.
” When the Interim Management Committee which I headed came on board there was no sponsorship for the league but we got an Investment partner in GTI that guarantees #1 billion for a season” Elegbeleye declared.
“It was on record that the last effective broadcast Partnership the NPFL had was with Supersport and it was terminated in 2016. Thereafter, the league went on without a proper broadcast Partner until we signed propel sport Africa for streaming and shortly after, Star Times for Direct to Home broadcast.
” These deals were not signed overnight but took painstaking negotiation that lasted for Months because we wanted to make sure it was the right thing to do.
The NPFL who had from onset insisted that he was open to offers actually knocked on the doors of several Corporate Organizations for sponsorship of the league.
” We couldn’t have rejected any offer when we were practically seeking how to woo supersport back to the extent that we succeeded in bringing them to broadcast the 2022/23 super 6 play off.
The NPFL is still very much open to listen to offers of Partnership in other area from credible sport marketing Companies.
The development of Mariga Local Government Area remains my priority
